F.Ekonomi

Lectures and Workshops

Reservation: Secretariat MM USD
Adel: 08978963055 & Adit: 08578609520
(0274) 513301 ext 1219

SPECIAL LECTURES AND WORKSHOPS

at Master of Management Sanata Dhama University, Yogyakarta, Indonesia

Date: 24 and 25 Nov 2016

Speaker: Dr. SATYA PRASAD CHATTOPADHYAY

Kania School of Management, University of Scranton

TENTATIVE SCHEDULES:

NO	DATE/TIME	ACTIVITIES	ROOM
Thursday, 24 Nov 2016, Topics: Quality Management and Process Improvement
1	16.30 – 17.00	Registration & Coffee Break	Common Rooom
2	17.00 – 18.30	Sesion 1: Presentation	VC MM
3	18.30 - 19.30	Break : Dinner	Common Rooom
4	19.30 - 21.10	Sesion 2: Q & A (Discussion/Workshop)	VC MM
5	21.15	Closing	VC MM

NO	DATE/TIME	ACTIVITIES	ROOM
Friday , 25 Nov 2016, Topics: Creating A Successful Digital Marketing Strategy
1	16.30 – 17.00	Registration & Coffee Break	Common Rooom
2	17.00 – 18.30	Sesion 1: Presentation	VC MM
3	18.30 - 19.30	Break : Dinner	Common Rooom
4	19.30 - 21.10	Sesion 2: Q& A (Discussion/ Workshop)	VC MM
5	21.15	Closing	VC MM

TOR (TERM OF REFERENCE)

I. QUALITY MANAGEMENT AND PROCESS IMPROVEMENT

This workshop will demonstrate how Quality Management and Process Improvement can be integrated into your management practices through the selection and use of available standards, models, frameworks and methodologies, and allow participants to formulate a strategy for implementing Quality Management and Process Improvements within their organization.

The objectives of the Quality Management and Process Improvement workshop are:

To understand basic concepts and definitions related to Quality Management and Process Improvement;
To understand the strategic directions for Quality Management and Process Improvement in your organization;
To identify the issues and challenges of implementing Quality Management and Process Improvement;
To equip participants with the awareness necessary to participate in Quality Management and/or Process Improvement projects;
To provide an opportunity to explore in greater detail the issues and ideas raised in the Workshop

This course will benefit:

Management or staff or MM USD students or participants who want to develop a quality Management System and/or Process Improvement strategy for their organization;
Management or staff or MM USD students or participants who want a practical introduction to Quality Management and Process Improvement;
Management and staff or MM USD students or participants who will be engaged in a quality management system and/or process improvement implementation project

II. CREATING A SUCCESSFUL DIGITAL MARKETING STRATEGY

Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define your vision, mission and business goals, and outlines the steps you need to take to achieve these goals. Your marketing strategy affects the way you run your entire business, so it should be planned and developed in consultation with your team. It is a wide-reaching and comprehensive strategic planning tool that:

describes your business and its products and services
explains the position and role of your products and services in the market
profiles your customers and your competition
identifies the marketing tactics you will use
allows you to build a marketing plan and measure its effectiveness.

A marketing strategy sets the overall direction and goals for your marketing, and is therefore different from a marketing plan, which outlines the specific actions you will take to implement your marketing strategy. Your marketing strategy could be developed for the next few years, while your marketing plan usually describes tactics to be achieved in the current year.